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Childhood Obesity Initiative Announced Feb 12, 2010

Mobilize Together To Help Fight Obesity In Our Children

Mobilize Together To Help Fight Obesity In Our Children

For far too long, the nation’s response to childhood obesity has been by far very underwhelming, considering the massive impact obesity has on our nation’s citizens physical and fiscal health. Announced on Feb. 9th, 2010, First Lady Michelle Obama addressed our nation’s problem with stern clout and visibility to change and mobilize our children to combat obesity in our nation’s youth.

Helping to support parents efforts to feed their children well and get them engaged in physical activity will require not only working cooperatively with food and entertainment companies, but also calling on them to do better for our children. Beverage companies  for instance, have taken some notable steps to get sugary sodas out of schools and vending machines found within schools. Entertainment conglomerates like Nickelodeon and Disney are limiting the use of their characters on junk foods and running public service announcements, but should be pressed to remove junk food advertising from their television channels and other related media outlets.

This year alone, Congress must reauthorize the school lunch and other child nutriton programs – a key opportunity to improve the diets and health of millions of American children already struggling with obesity. The First Lady can help by working with Congress to fund the full $1 billion per year recommended in the President’s budget and urging them to move the bill quickly, so new reforms can be in place for the following school year.

Staff – Everythingantiaging.com

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